Diet DEW Fuel the Frenzy Sweepstakes

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How To Enter : Visit www.espn.com/dietdew, complete the member sign-in and fully complete and submit the online entry form in accordance with the instructions provided.

Eligibility : The Diet DEW Fuel the Frenzy Sweepstakes (“Sweepstakes”) is open to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older at the time of entry.

Timing : Consumers will be eligible to participate between 12:00PM (noon) Eastern Time (“ET”) on 1/30/12 and 11:59PM ET on 4/19/12 (the “Promotion Period”)

Limit : n/a

Prize (s) :

One (1) Grand Prize: Trip for winner plus one (1) guest to Bristol, CT to attend a tour of ESPN Studios. Trip includes round trip coach air transportation for two (2) from major U.S. gateway airport nearest winner’s primary residence in the U.S., 2-night standard double occupancy hotel accommodations (one (1) room) & ground transfers to/from the airport/hotel/studio. Approximate Retail Value (“ARV”): $2,000.

(34,560) Weekly Prizes (4,320 per Weekly Entry Period) to be randomly awarded throughout the Promotion Period:

12,960 winners will each receive a set of two (2) pint glasses. (ARV: $20).

7,680 winners will each receive a baseball hat. (ARV: $20).

5,280 winners will each receive a mini basketball hoop with ball. (ARV: $20).

4,176 winners will each receive a full size basketball. (ARV: $24.99).

2,160 winners will each receive a hoodie sweatshirt. (ARV: $40).

576 winners will each receive a basketball jersey. (ARV: $45).

1,272 winners will each receive a $50 ESPNShop.com gift card. (ARV: $45.01).

432 winners will each receive a mini-fridge with an assortment of product coupons. (ARV: $200).

24 winners will each receive a Panasonic VIERA TC-P42S30 42-Inch 1080p Plasma HDTV. (ARV: $699.95).

Total ARV of all prizes : $895,529.76