How To Enter : Visit www.coke.com/essencefestival and follow the links and instructions to complete and submit the registration form
Eligibility : Coca-Cola/Essence Festival Sweeps (the “Promotion”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 18 years of age or older at the time of entry.
Timing : The Promotion begins at 12:00 a.m. Eastern Time (“ET”), April 29, 2013 and ends at 11:59 p.m. ET, May 31, 2013 (the “Promotion Period”).
Limit : 1 Sweepstakes entry and 1 Instant Win Game play per person per day during the Promotion Period, regardless of method or combination of methods of entry.
Prize (s) :
Sweepstakes Prize:
1 GRAND PRIZE: A trip package for 4 to New Orleans, LA for the Essence Music Festival, scheduled for July 4 – 7, 2013, but subject to change (the “Festival”). Prize package consists of round trip, coach-class air transportation for 4 from a major airport near winner’s home (determined by Sponsor in its sole discretion); round trip ground transportation only between airport and hotel and hotel and Festival; 3 nights’ accommodations at Sponsor’s choice of hotel (two rooms, double occupancy); 4 tickets to the Festival (seat locations to be determined by Sponsor in its sole discretion); and $1,200 that may be used for spending money. Approximate Retail Value (“ARV”): $8,300.
Instant Win Game Prizes:
5 FIRST PRIZES: An electronic tablet, all features determined by Sponsor in its sole discretion. ARV: $329.
33 SECOND PRIZES (1 PER DAY): A $100 spa gift card, terms and conditions apply. ARV: $100.
66 THIRD PRIZES (2 PER DAY): A 12-month subscription to Essence Magazine. ARV: $20.
165 FOURTH PRIZES (5 PER DAY): A $15 music gift card, terms and conditions apply. ARV: $15.
Total ARV of all prizes : $17,040
