LAY’S SWAG RACE PROMOTION
How To Enter : For each Week of the Promotion Period, Lay’s (Brand Sponsor) will publish a promotional theme inviting participants to enter the Promotion by submitting a photo or Vine video (each a “Swag Race”). Each Swag Race is divided into two heats that are launched every Tuesday and Thursday throughout the Promotion. To enter, participants must tweet the appropriate photo or video response depicting the promotional theme for the corresponding Swag Race Heat along with the appropriate hashtags (as stated in Sponsor’s post) (each an “Entry”) to @LAYS. Participant must follow Sponsor’s LAY’S® brand @LAYS handle (“LAY’S”) on Twitter.com at https://twitter.com/LAYS (the “Web Site”). There is no charge to sign up for Twitter or to follow @LAYS handle or to use Vine.
Eligibility : The Promotion is open only to legal residents of any of the 50 United States, the District of Columbia or Puerto Rico who are 18 years of age or older at the time of entry.
Timing : Promotion begins at 12:00:00 p.m. Central Time (“CT”) on May 13, 2014 and ends at 11:59:59 a.m. CT on July 13, 2014 or when winners for the last Swag Race have been identified, whichever event occurs first (“Promotion Period”).
Limit : Limit one (1) entry per person/Twitter account per Swag Race Heat.
Prize (s) :
Week 1 Prizes (100 per Swag Race; 50 per Heat): One (1) pair of Ray Bans Wayfarer sun glasses in Lay’s Tote. Approximate Retail Value (“ARV”): $211.00 each.
Week 2 Prizes (150 per Swag Race; 75 per Heat): Specially-designed Beach Towel. ARV: $40.00 each.
Week 3 Prizes (500 per Swag Race; 250 per Heat): Limited-edition LAY’S® Classic Potato Chip Bag (no product inside) plus a coupon valid for one (1) bag of LAY’S® chips up to $4.29. ARV: $20.00 each.
Week 4 Prizes (500 per Swag Race; 250 per Heat): Specially-designed Lay’s tote. ARV: $36.00 each.
Week 5 Prizes (200 per Swag Race; 100 per Heat): Swatch Watch in Lay’s Tote. ARV: $86.00 each.
Week 6 Prizes (150 per Swag Race; 75 per Heat): Fuji Instax Mini 8 camera in Lay’s Tote. ARV: $135.99 each.
Week 7 Prizes (200 per Swag Race; 100 per Heat): Specially-designed Skateboard Deck. ARV: $60.00 each.
Week 8 Prizes (100 per Swag Race; 50 per Heat): Specially-designed Hammock. ARV: $229.00 each.
Week 9 Prizes (100 per Swag Race; 50 per Heat): Specially-designed Cooler. ARV: $250.00 each.
Total ARV of all prizes : $152,598.50
LAY’S READY SET SUMMER IN-STORE SWEEPSTAKES
How To Enter : Follow Sponsor’s LAY’S® brand @LAYS handle (“LAY’S”) on Twitter.com at https://twitter.com/LAYS (the “Web Site”). There is no charge to sign up for Twitter or to follow LAY’S. Tweet one or more of these hashtags to @LAYS: #ReadySetBBQ, #ReadySetRoadtrip or #ReadySetPicnic to receive one (1) entry into the Weekly Random Drawing associated with the hashtag in which you tweeted.
Eligibility : The Promotion is open only to legal residents of any of the 50 United States, the District of Columbia or Puerto Rico, who are 18 years of age or older at the time of participation.
Timing : Promotion begins at 12:00:00 p.m. Central Time (“CT”) on May 12, 2014 and ends at 11:59:59 a.m. CT on July 6, 2014 (“Promotion Period”).
Limit : Limit one (1) entry per hashtag per person/Twitter account per Week.
Prize (s) :
#ReadySetBBQ Prize (56 total; 7 per Week): Weber® One-Touch® Silver Grill and a specially-designed Apron. Approximate Retail Value (“ARV”): $115.00 each.
#ReadySetPicnic Prize (56 total; 7 per Week): Specially-designed Beach Cruiser Bike. ARV: $545.00 each.
#ReadySetRoadtrip Prize (56 total; 7 per Week): Mini Jambox in Lay’s tote. ARV: $216.00 each.
Total ARV of all prizes : $49,056.00
