Mix It Up With Betty! Cookie Mix Recipe Contest

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Eligibility :
You are eligible if you are 18 years of age or older as of January 1, 2009, and are a legal United States resident residing in one of the 50 United States or District of Columbia during the competition.

Timing :
Between 12:00 a.m. on January 1, 2009 and 11:59 p.m. on February 15, 2009 (central time).

How to enter:
Go to www.BettyCrocker.com/MixItUpWithBetty, register to become a member of BettyCrocker.com (or log on if you are already a member) and submit your recipe using the online entry form, filling in all requested information completely. Recipes submitted online must include the eligible product(s) used. List each recipe ingredient with specific flavor, exact measurements or weights, and in the order used. Provide complete preparation directions including baking time and temperature and type of bakeware used (including exact dimensions or size). All recipes must utilize a baking or cooking method of preparation. A recipe without a baking or cooking step will not be accepted.

Prize (s):

Grand Prize

One (1) of the fifteen selected Finalist recipes will be judged the Grand Prize Winner. The Grand Prize winner will be awarded a check for $5000. In addition, the Grand Prize winner will also receive 1000 Bonus Box Tops to be awarded to the winner’s designated school registered in the Box Tops for Education program. Bonus Box Tops will be awarded directly to designated school. Individuals cannot redeem Bonus Box Tops for cash. Approximate value of grand prize is $5100.

Finalist Prizes

Fourteen (14) Finalists will each be awarded $500 cash and 1000 Bonus Box Tops to be awarded to the winner’s designated school registered in the Box Tops for Education program. The $500 Finalist prizes will be awarded as checks. Bonus Box Tops prizes will be awarded directly to designated schools. Individuals cannot redeem Bonus Box Tops for cash. Approximate value of each Finalist prize is $600.

Online Voting Prize

Consumers will be invited to go online to www.BettyCrocker.com/MixItUpWithBetty during April 2009 to view the fifteen Finalist recipes and to vote for the recipe they feel best meets contest judging criteria of Taste, Creativity and Ease of Preparation. The recipe receiving the most consumer votes will receive the Online Voting Prize of $500. The $500 prize will be awarded as a check. The Online Voting Prize will be awarded in addition to a Finalist or Grand Prize.

Honorable Mentions

Up to six (6) entrants will each be awarded Honorable Mention and be recognized on www.BettyCrocker.com/MixItUpWithBetty. Each Honorable Mention will also be awarded a $100 BettyCrockerStore.com gift certificate. Gift certificate subject to BettyCrockerStore.com terms and conditions and cannot be redeemed for cash.