Jim Beam Black Beamfire Sweepstakes

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How To Enter : Access beamfire.com (the “Web Site”) and follow the on-screen instructions to register to participate in the Sweepstakes

Eligibility : This Sweepstakes is open to legal residents of the fifty (50) United States and D.C. excluding the state of California who are twenty-one (21) years of age or older at the time of entry

Timing : Beginning on October 15, 2010 and ending on December 10, 2010

Limit : Each point earned by a participant during a Weekly Time Period (“Weekly Points”) will convert into one (1) entry into that Weekly Time Period’s drawing.

Prize (s):

PRIZES/

APPROXIMATE RETAIL VALUE (ARV)

TOTAL ARV

OF PRIZE

WEEK 1 One (1) Baseball Cap ($15.99), one (1) short sleeve T-Shirt ($19.95) and one (1) Long Sleeve T-Shirt ($22.95) $58.89
WEEK 2 Four (4) Rocks Glasses ($8.50 each), two (2) Shot Glasses ($4.95 each) and two (2) Snifter Glasses ($6.95 each) $57.80
WEEK 3 One (1) Directors Chair ($119.95) and one (1) Rotating Pub Light ($259.95) $379.90
WEEK 4 One (1) Duffel Bag ($49.99), one (1) Zippo® Lighter ($29.95) and one (1) 22-Piece Grill Set ($29.95) $109.89
WEEK 5 Four (4) Rocks Glasses ($8.50 each), four (4) Shot Glasses ($4.95 each), four (4) Snifter Glasses ($6.95 each), one (1) Shaker ($19.95) and two (2) Bar Stools ($139.95 each) $381.45
WEEK 6 One (1) Rotating Pub Light ($259.95), one (1) Zippo® Lighter & Flask Set ($49.95), and one (1) 22-Piece Grill Set ($29.95) $339.85
WEEK 7 One (1) 22-Piece Grill Set ($29.95), one (1) Jim Beam® Sauce Gift Set ($16.99), one (1) Grill Topper Set ($14.95), one (1) Apron ($17.99) and one (1) Grill Tower ($16.99) $96.87
WEEK 8 One (1) Billiard Set ($49.95), one (1) Billiard Ball Set ($169.95), four (4) Rocks Glasses ($8.50 each), four (4) Shot Glasses ($4.95 each), four (4) Snifter Glasses ($6.95 each) and one (1) Shaker ($19.95) $321.45

Grand Prize Drawing Prize: Three (3) Grand Prize winners will be awarded $8,000.00. The ARV of all Grand Prizes is $24,000.00.

Total ARV of all prizes: $25,746.10