ALPO Real Meat Moments Video Contest

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Eligibility :
Contest offered only in the 50 United States and the District of Columbia to legal residents of the U.S. who own a dog and, at the time of entry, are 18 years of age or older. Entrants under the age of majority (21 if a MS resident, 19 if an AL, NE, or PA resident, 18 in all other states) must have their parent’s or legal guardian’s permission to enter. Open to amateur videographers only. Persons who have been paid for a personally-produced video are ineligible. Employees of NestlĂ© Purina PetCare Company, its parent companies, affiliates, subsidiaries, advertising, promotion and production agencies including Cone LLC, and their immediate family members and persons living in the same household of each are not eligible to enter. This Contest is subject to all federal, state and local laws and regulations. Void where prohibited or restricted by law.

Timing :
The ALPO® Real Meat Moments Video Contest (“Contest”) runs from June 22, 2008 to September 15, 2008. The contest entry period starts at noon Eastern Time (ET) on Sunday, June 22, 2008 and ends at 11:59:59 p.m. ET on Sunday, July 27, 2008.

How to Enter :
In order to submit a video entry in this Contest, you must register at www.alporealmeatmoments.com. It is not necessary to register in order to rate, view or pass-along a video, or to participate in the Internet Popular vote as described below.

Limit :
Limit three entries per person and per household.

Prize (s):
One (1) Grand Prize and four (4) Runner Up Prizes will be awarded:

Grand Prize: The winning entrant and their dog will receive:

  • A trip to Hollywood, California for the winner, a travel companion, and the winner’s dog. Trip includes:
    • Four-nights, double occupancy hotel accommodations
    • Round-trip air transportation for two (and dog)
    • One day with a Hollywood celebrity pet trainer including a training session, an opportunity to meet and greet celebrity dogs from TV and movies, and a tour of famous animal film locations in Los Angeles
    • A spa treatment for the winning dog
    • A spa treatment for the dog’s owner and their travel companion
  • A Hometown Send-off Celebration for the winner
  • Winning dog’s image on a larger than life custom-made inflatable depicting the new ALPO® can. Inflatable to be revealed at the send-off celebration.
  • Winning dog’s photo on over 2.5 million limited-edition cans of ALPO® brand Dog Food
  • A one-year supply of ALPO® brand Dog Food delivered in the form of 51 store coupons good for approximately 606 cans of dog food. The 51 coupons will be valued at up to $10.68 each good for the following: 12-13.2 oz cans, or 6-22 oz cans, or 1 12-ct variety pack of cans of Purina® ALPO® brand Dog Food. The total retail value of the pet food portion of this prize is $544.68.
  • $10,000 to be used by the winner without restriction

The estimated total value of the Grand Prize is $21,630.

Runners Up: The four runners-up will each receive a one year’s supply of ALPO® brand Dog Food delivered in the form of 51 store coupons good for up to 612 cans of dog food. The 51 coupons will be valued at up to $10.68 each good for the following: 12-13.2 oz cans, or 6-22 oz cans, or 1 12-ct variety pack of cans of Purina® ALPO® brand Dog Food. The total retail value of the pet food portion of this prize is $544.68.

Total ARV of all prizes :
$22,174,88