Purina Summer Treasure Instant Win Game

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How To Enter : Visit PureLoveForPets.com (beginning at Noon ET on July 23, 2014 through 3:00 p.m. ET on August 11, 2014) to complete the registration form and then select whether you want to play the Game for a Dog Prize or for a Cat Prize. Then, follow the instructions to click the interactive treasure map on-screen to see if you are a potential winner. You can play the Game once each day to win a Dog Prize and once each day to win a Cat Prize.

After your first Game play, you will have the option to participate in a brief survey to receive one (1) bonus Game play in the prize category you just played.

Prizes : There will be 20,000 Dog Prizes and 20,000 Cat Prizes available during the Game Period, as outlined below.

a.  Dog Prizes (20,000): There will be 20,000 Dog Prizes awarded during the Game Period.

Prize Level

Prize

Prize Value (Max. Value)

Number of Coupons Available

Grand

One (1) FREE 8.8lb or smaller bag of Purina® Dog Chow® brand Dog Food, any variety

$9.99

1,000

First

One (1) FREE 4lb or smaller bag of Purina ONE® brand Dog Food, any variety

$8.50

1,000

Second

One (1) FREE 11oz package of Purina® Wagon Train® treats for adult dogs, any variety

$7.14

1,000

Third

One (1) FREE 3.5lb or smaller bag of Purina® Beneful® brand Dog Food, any variety

$6.55

1,000

Fourth

One (1) FREE 72-oz or smaller package of Purina® Moist & Meaty® brand Dog Food, any variety

$6.50

1,000

Fifth

One (1) FREE package of Purina® Busy® HeartyHide™ brand Chew Treat, any variety

$5.39

1,000

Sixth

One (1) FREE package of Purina® Beneful® brand Baked Delights™ Dog Snacks, Any Size, Any Variety

$4.00

2,000

Seventh

One (1) FREE 7oz or smaller package of Purina® Busy® brand Chew Treat

$4.00

2,000

Eighth

One (1) FREE 7oz or smaller package of Purina® Beggin’ Strips® Brand Dog Snack, any variety

$3.50

2,000

Ninth

One (1) FREE 10 oz. package of Purina® T Bonz® brand Dog Snack

$3.50

2,000

Tenth

Two (2) FREE cans of Purina ONE® SmartBlend® Adult Dog Food, any variety

$3.00

1,000

Eleventh

One (1) FREE 10oz tub or 3oz sleeve of Purina® Beneful® Brand Wet Dog Food, any variety

$2.00

1,000

Twelfth

Two (2) FREE cans of Purina® ALPO® Dog Food, any size, any variety

$1.80

2,000

Thirteenth

Two (2) FREE 5.5 oz. cans of Purina® Mighty Dog® Brand Dog Food, any variety

$1.40

2,000

Total ARV of all Dog Prizes: $85,470:

b.  Cat Prizes (20,000): There will be 20,000 Cat Prizes awarded during the Game Period.

Prize Level

Prize

Prize Value (Max. Value)

Number of Coupons Available

Grand

One (1) FREE 14-lb jug of Purina® TIDY CATS® brand Cat Litter, any variety

$7.00

2,000

First

One (1) FREE 3.15lb or smaller bag of Purina ONE® brand Cat Food, any variety

$6.50

2,000

Second

One (1) FREE 3.15lb or smaller bag of Purina® Cat Chow® brand Cat Food, any variety

$5.99

2,000

Third

One (1) FREE 3.15lb or smaller bag of Purina® Friskies® Cat Food, any variety

$4.50

2,000

Fourth

Two (2) FREE packages of Fancy Feast® Broths for Cats, any variety

$3.00

2,000

Fifth

One (1) FREE 3oz or smaller Friskies® Party Mix Cat Treat, any variety

$2.00

2,000

Sixth

Two (2) FREE 3oz cans of Purina One® SmartBlend® Premium Cat Food, any variety

$1.99

3,000

Seventh

Two (2) FREE cans of 3oz Fancy Feast® Gourmet Cat Food, any variety

$1.60

3,000

Eighth

Two (2) FREE 5.5oz cans of Purina® Friskies® Tasty Treasures™ Canned Cat Food, any variety

$1.20

2,000

Total ARV of all Cat Prizes: $71,150:

Total ARV of all prizes is : $156,620

Eligibility : Open to all legal residents of the 50 United States (including D.C.) who are 18 years of age (19 years of age in AL and NE, 21 in MS) or older at time of participation and who own at least one dog or one cat, or both.