Eligibility : The Miller Lite ’Summer Activation‘ Game (’Promotion‘) is open to legal residents of the 50 United States and the District of Columbia who are 21 years of age or older and must have internet access and a valid e-mail address.
Promotion Period : Between 12:00:00 am Eastern Time (’ET‘) on May 1, 2010 and 11:59:59 pm ET on August 13, 2010
How To Enter : Visit millerlite.com/activatesummer and follow the instructions.
Limit : Limit one (1) Game Play per person, phone number, and/or e-mail address per day from all methods combined.
Prize (s):
PRIZES AVAILABLE TO RESIDENTS OF ALL STATES, EXCLUDING CALIFORNIA RESIDENTS (’NATIONAL PRIZES‘):
One hundred eighty (180) Grand Prizes: A Charbroil Portable Grill, ARV: $90.
One thousand eight hundred (1,800) First Prizes: Food Across America Gift Certificate, ARV: $50.
Four hundred fifty two (452) Second Prizes: BBQ Cooler Bag, ARV: $35.
Five hundred twenty two (522) Third Prizes: Collapsible Party Tub, ARV: $17.
Five hundred ninety six (596) Fourth Prizes: Barbeque Tool Set, ARV: $16.
SECONDARY LOCAL SWEEPSTAKES PRIZES:
| Eligibility Prize | Quantity | ARV | Event Date (If Applicable) | Entry Period (12:00:00 am to 11:59:59 pm CT) |
Draw Date |
| Residents of WI within a 150-mile radius from Madison, WI | Summerfest Tickets in Milwaukee, WI (Single day admission ticket) |
1,500 pairs $30 per pair |
6/24/10- 7/4/10 | 5/1/10 -6/10/10 | 6/14/2010 |
| Residents of WI within a 140-mile radius from Appleton, WI | Country USA Tickets in Oshkosh, WI (4-day admission ticket) |
60 pairs $300 per pair |
6/22/10- 6/26/10 | 5/1/10 -6/10/10 | 6/14/2010 |
| Residents of WI within a 150-mile radius from Chippewa Falls, WI | Country Fest 2010 Tickets in Cadott, WI (4-day admission ticket) |
20 pairs $350 per pair |
6/24/10- 6/27/10 | 5/1/10 -6/10/10 | 6/14/2010 |
| Residents of WI within a 100-mile radius from Eagle River, WI | Log Jam Country Music Festival Tickets in Phillips, WI (Single day admission ticket) |
100 pairs $120 per pair |
7/30/10 – 8/1/10 | 5/1/10 -6/30/10 | 7/6/2010 |
| Residents of WI | Milwaukee Brewer’s Baseball Game Tickets, Milwaukee, WI | 125 pairs $40 per pair |
8/21/2010 | 6/15/10 – 7/31/10 | 8/3/2010 |
| Residents of WI | Milwaukee Brewer’s Baseball Game Tickets, Milwaukee, WI | 500 pairs $40 per pair |
8/22/2010 | 6/15/10 – 7/31/10 | 8/3/2010 |
| Residents of WI | Milwaukee Brewer’s Baseball Game Tickets, Milwaukee, WI | 125 pairs $40 per pair |
8/28/2010 | 6/15/10 – 7/31/10 | 8/3/2010 |
| Residents of WI | Milwaukee Brewer’s Baseball Game Tickets, Milwaukee, WI | 125 pairs $40 per pair |
8/29/2010 | 6/15/10 – 7/31/10 | 8/3/2010 |
| Residents of MN, ND & SD | 3-Day WE Fest Tickets in Detroit Lakes, MN | 20 pairs $200 per pair |
8/5/10- 8/7/10 | 5/1/10 – 5/31/10 | 6/2/2010 |
| Residents of MN | Minnesota Vikings Football Training Camp Experience in Eden Prairie, MN 1 | Winner and three (3) guests $500 |
7/17/10 – 7/18/10 | 6/1/10 – 6/30/10 | 7/1/2010 |
| Residents of MN | Minnesota Vikings Football Season Tickets in Minneapolis, MN 2 | 2 pairs $4,000 |
2010 regular season home games | 7/1/10 – 7/31/10 | 8/3/2010 |
| Residents of MN within a 150-mile range from Winsted, MN | Winstock Country Music Festival in Winsted, MN | 30 pairs $115 per pair |
6/11/10 – 6/12/10 | 5/1/10 – 5/21/10 | 5/25/2010 |
| Residents of York & Cumberland Counties, ME | Golf Bag | 10 bags $150 per bag |
N/A | 5/1/10 -6/30/10 | 7/7/2010 |
| Residents of York & Cumberland Counties, ME | Golf Umbrellas | 5 umbrellas $35 per umbrella |
N/A | 5/1/10 -6/30/10 | 7/7/2010 |
| Residents of ME within a 200-mile radius of Bangor, ME | 18-hole Round of Golf at a selection of courses in ME3 | 10 Foursomes $465 per Foursome |
Valid through 12/31/10 | 5/1/10 -6/30/10 | 7/7/2010 |
| Residents of MO within a 100-mile radius of Kansas City, MO | Kansas City Royals Miller Lite Fountain Bar Tickets in Kansas City, MO | 20 pairs $30 per pair |
Valid through 9/30/10 | 5/1/10 -8/13/10 | 8/17/2010 |
| Residents of IN | Chicago White Sox Baseball Game Tickets in Chicago, IL | 50 pairs $30 per pair |
7/28/10 | 5/1/10 – 7/11/10 | 7/12/2010 |
| Residents of IN | Chicago White Sox Baseball Game Tickets in Chicago, IL | 50 pairs $30 per pair |
7/29/10 | 5/1/10 – 7/11/10 | 7/12/2010 |
| Residents of IN | Chicagoland Speedway Tickets in Joliet, IL | 100 pairs $170 per pair |
7/10/2010 | 5/1/10 -6/25/10 | 6/28/2010 |
| Residents of IN | Brickyard 400 Race Tickets in Indianapolis, IN | 100 pairs $170 per pair |
7/25/2010 | 5/1/10 – 7/11/10 | 7/12/2010 |
| Residents of IN | Brickyard 400 Miller Lite Party Deck Tickets – Race Weekend in Indianapolis, IN | 100 pairs $200 per pair |
7/25/2010 | 5/1/10 – 7/11/10 | 7/12/2010 |
| Residents of KY | Brickyard 400 Race Tickets in Indianapolis, IN | 100 pairs $170 per pair |
7/25/2010 | 5/1/10 – 7/11/10 | 7/12/2010 |
| Residents of MI within a 100-mile radius from Muskegon, MI. | Summer Celebration Tickets in Spring Lake, MI | 30 pairs $30 per pair |
June 24 – July 4 | 5/1/10 -6/13/10 | 6/14/2010 |
| Residents of MI within a 100-mile radius from Lansing, MI. | Common Ground Tickets in Lansing, MI | 30 pairs $30 per pair |
July 12 – July 18 | 6/1/10 – 6/27/10 | 6/28/2010 |
| Residents of MI | Michigan International Speedway Tickets in Brooklyn, MI – June Race | 20 pairs $45 per pair |
June 13 | 5/1/10 -5/31/10 | 6/2/2010 |
| Residents of MI | Michigan International Race Tickets in Brooklyn, MI – August Race | 20 pairs $45 per pair |
August 15 | 7/1/10 -7/31/10 | 8/2/2010 |
| Residents of CO | Choice of tickets for Live Nation concert at a CO venue. | 50 pairs $90 per pair |
Valid through 12/31/10 | 5/1/10 -8/13/10 | 8/17/2010 |
| Residents of CO | Trip for two- winners choice of a trip to San Francisco, CA or Seattle, WA to attend a Live Nation Concert 4 | 1 trip for two/ concert tickets $1,200 |
Valid through 12/31/10 | 5/1/10 -8/13/10 | 8/17/2010 |
| Residents of IL | Chicago White Sox Baseball tickets – Patio Party in Chicago, IL | 10 pairs $100 per pair |
8/3/10 | 5/1/10 – 7/15/10 | 7/16/10 |
| Residents of IL | Arlington Park tickets – Party Deck in Arlington Heights, IL | 20 pairs $40 per pair |
9/3/10 | 5/1/10 – 8/13/10 | 8/17/10 |
| Residents of IL | Chicagoland Speedway Race tickets – Turn 1 Deck in Joliet, IL | 10 pairs $150 per pair |
7/10/10 | 5/1/10 – 6/25/10 | 6/28/2010 |
| Residents of IL | Toyota Park Tickets- Miller Lite Party Deck in Bridgeview, IL | 12 pairs $100 per pair |
9/25/10 | 5/1/10 – 8/13/10 | 8/17/10 |
| Residents of IL | Chicago City Passes 5 | 25 passes $60 each |
N/A | 5/1/10 – 8/13/10 | 8/17/10 |
| Residents of IL | Chicago Food Gift cards 6 | 25 Gift cards $100 each |
N/A | 5/1/10 – 8/13/10 | 8/17/10 |
| Residents of Philadelphia, Montgomery, Chester, Delaware, Bucks Counties, PA | Miller Lite Festival Pier Tix in Philadelphia, PA. | 4 pairs $80 per pair |
7/13/10 | 5/1/10 – 6/25/10 | 6/28/10 |
| Residents of Philadelphia, Montgomery, Chester, Delaware, Bucks Counties, PA | Miller Lite Festival Pier Tix in Philadelphia, PA. | 4 pairs $80 per pair |
7/24/10 | 5/1/10 – 6/25/10 | 6/28/10 |
| Residents of Palm Beach, Monroe, Miami-Dade and Broward Counties, FL. | Tickets to Paul & Young Ron’s 20th anniversary celebration in Miami, FL | 37 pairs $70 per pair |
7/16/2010 | 5/1/10 – 6/23/10 | 6/25/2010 |
| Residents of NC | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of SC | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of TN | One (1) week Beach, Mountain or Lake House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of VA | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of WV | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of DC | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
| Residents of MD | One (1) week Beach House Rental Prize will be awarded as a check in the amount of $4,000 for use towards a Beach House Rental. 7 |
1 rental unit $4,000 |
N/A | 5/1/10 -7/31/10 | 8/3/2010 |
Total ARV of all prizes:
$143,020
