Dippin’ Dots – Journey to the Center of the Earth Online Sweepstakes

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Eligibility :
The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia who are thirteen (13) years of age or older at the time of entry. Children must get their parent or legal guardian’s permission to enter. Sponsor, Dippin’ Dots Franchising Inc., New Line Productions, Inc. (“New Line”), Iceland Naturally, and each of their respective parents, franchisees, subsidiaries, affiliates, distributors, sales representatives, advertising and promotion agencies (collectively, the “Promotion Entities”), and each of their respective officers, directors and employees or immediately family of such are ineligible to enter or win a prize. New Line is not responsible for the collection, submission or processing of entries, the administration of the Sweepstakes or the selection of winners.

Timing :
The “Sweepstakes” begins at 12:01 a.m. Eastern Time (“ET”) on June 13, 2008 and ends at 11:59 p.m. ET on July 25, 2008 (the “Sweepstakes Period”).

How to Enter :
During the Sweepstakes Period, visit http://www.dippindots.com/Journey (the “Website”), complete the online registration form and click the “Submit Entry” button. Each entrant will receive one (1) initial entry into the Sweepstakes upon successful completion and submission of the entry form. During the Sweepstakes Period, “Journey to the Center of the Earth”-branded collectors cards (each a “Collectors Card”) will be distributed at all Sponsor locations. The Collectors Cards will feature four (4) different characters and/or images from “Journey to the Center of the Earth.” Each entrant who visits a Sponsor location during the Sweepstakes Period and receives a Collectors Card may receive an additional entry into the Sweepstakes by returning to the Website, logging back on to his or her account as registered at the time of initial online entry into the Sweepstakes, and entering the serial number printed on the Collectors Card. Each entrant may receive up to four (4) additional entries with this method, but only if each entrant receives each of the four (4) different Collectors Cards. For example, if an entrant receives two (2) Collectors Cards featuring the same character and/or image from “Journey to the Center of the Earth,” such entrant will only receive one (1) additional entry into the Sweepstakes by following the instructions stated in the preceding sentences.

Following an entrant’s successful initial or additional entry at the Website, each registrant will have the opportunity to share information about the Sweepstakes with up to five (5) friends by clicking on the “Tell A Friend” link and providing up to five (5) valid, unique email addresses during the Sweepstakes Period. The “Tell A Friend” recipients must be thirteen (13) years of age or older. For each qualifying email address provided via the “Tell A Friend” link during the Sweepstakes Period, each entrant will receive a bonus entry into the Sweepstakes (for a total of up to five (5) possible additional entries via the “Tell A Friend” link).

Limit :
Limit up to thirty (30) entries per person and/or email address during the Sweepstakes Period.

Prize (s):
Grand Prize (1) : The Grand Prize consists of a four (4) day/three (3) night trip for the Grand Prize winner and up to three (3) travel companions to Iceland. The Grand Prize includes round-trip airfare for the Grand Prize winner and his or her travel companion(s) between the major airport that is nearest to the Grand Prize winner’s residence within the forty-eight (48) contiguous United States and Reykjavik, Iceland (the return flight will originate at Keflavik Airport in Iceland); three (3) nights’ hotel accommodations in Reykjavik, Iceland (up to two [2] rooms, double occupancy, with breakfast included); ground transportation between hotels and airports; and one (1) rental car (which will be a 4×4 truck, such as a Toyota Landcruiser or another similar model). The approximate retail value (“ARV”) of the Grand Prize is $4,900.

Weekly Prizes: Up to six (6) Weekly Prizes are available. Each Weekly Prize will be determined by Sponsor in its sole discretion, but may include, without limitation, “Journey to the Center of the Earth” and/or Sponsor-branded promotional materials such as t-shirts, movie tickets, posters, toys or ice cream gift certificates, and in no event will any Weekly Prize have an ARV greater than $16.50. The total ARV of the Weekly Prizes is $99.

Total ARV of all prizes :
$4,999