Pop! Camera! Action! Direct the Kernels Instant Win Game, Sweepstakes, and Swag Bag Grab

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How To Enter : During the Promotion Period, an Entrant must log on to www.PopCameraAction.com

Eligibility : Except as set forth in this Section, this Promotion is open to all individuals (“Entrants”) who:

* Have supplied Sponsor with a valid email address;
* Who are at least 18 years of age or older at the time of entry; and
* Who are a legal resident and physically present in the 50 United States or District of Columbia at the time of entry.

Timing : The “Promotion Period” will begin at 12:00 AM ET, Eastern Time (“ET”) on February 1, 2011 and ends at 11:59:59 PM ET on March 31, 2011. The Swag Bag Grab will take place on February 27, 2011.

Limit : Limit one (1) Game Play per day during the Promotion Period regardless of the email address an Entrant uses.

Prize (s) :

  • Instant Win Game:
    • Prizes: A maximum of two thousand (2,000) Instant Win Prizes are available to be won throughout the Promotion Period. Instant Win Prizes are as follows:
      Prize Description Quantity Approximate Retail Value of each Prize Total ARV
      Netflix Subscription (includes: 2 month subscription, 1 DVD out at a time). Internet access and a payment method will be required to fulfill this prize. Two weeks prior to the end of Winner’s gift period, Winner will receive an email from Netflix indicating the day by which they need to cancel their subscription so as not to incur a charge. Otherwise, Winner’s payment method will automatically be billed monthly for a continuing Netflix subscription.
      Netflix is a month-to-month membership that you can cancel at any time, and cancellation is effective immediately. No refunds or credits for partial monthly subscription periods. If a Winner is already a Netflix member, he/she can apply the value of $19.98 toward his/her existing Netflix monthly membership. An additional monthly fee applies for Blu-ray access. Visit www.netflix.com/gift for complete gift terms and conditions.
      2,000 $19.98 $39,960
    • ARV. Total Approximate Retail Value (“ARV”) of all Instant Win Prizes is $39,960. Netflix Gift Subscription must be used in compliance with the terms and conditions as stated at www.netflix.com/gift. The number of Instant Win Prizes available to be won decrease as Prizes are played for and/or claimed throughout the Promotion Period.
    • Odds of Winning: Odds of winning an Instant Win Prize depend on the date and time of Instant Win Game message and number of participants. All Instant Win Prizes will be awarded provided there are a sufficient number of eligible Winners. Instant Win Prizes that are unclaimed, unredeemed or returned as undeliverable may be awarded to an alternate Winner in the Sponsor’s sole and absolute discretion. No more than two thousand 2,000 Instant Win Prizes will be awarded as stated above. Limit one (1) Instant Win Prize per person or household address regardless of email address used.
  • Sweepstakes Prize:
    • Grand Prize (1): One Grand Prize Winner will receive an Ultimate At-Home 3D Movie Theater Prize. The Grand Prize consists of: one (1) Samsung 55 LED-LCD HDTV 3DF TV, 2 pair 3D glasses, FLO TVâ„¢ Personal Television, one (1) Visa® gift card for purchase of one year of FLO TVâ„¢ service, (1) Samsung Blu-ray Disc player, (1) Flipâ„¢ Video MinoHDâ„¢ 1 Hour, one (1) year Netflix subscription (12 month gift subscription of 2 DVDs out at a time) and one year worth of Pop Secret® popcorn product (12 boxes) and 12 boxes of Nestle® Candy. Gift Cards must be used in compliance with their terms and conditions as such stated at www.usa.visa.com/personal/prepaid/gift_card_faq.html. Sponsor is not responsible for misplaced, lost, stolen or tampered with Gift Cards. Internet access and a payment method will be required to fulfill the Netflix portion of this prize. Two weeks prior to the end of Winner’s gift period, Winner will receive an email from Netflix indicating the day by which they need to cancel their subscription so as not to incur a charge. Otherwise, Winner’s payment method will automatically be billed for a continuing Netflix subscription. Netflix is a month-to-month membership that you can cancel at any time, and cancellation is effective immediately. No refunds or credits for partial monthly subscription periods. If a Winner is already a Netflix member, he/she can apply the value of $179.88 toward his/her existing Netflix monthly membership. An additional monthly fee applies for Blu-ray access. Visit www.netflix.com/gift for complete gift terms and conditions.
    • Odds of Winning: The odds of winning a Sweepstakes Prize depends on the total number of eligible entries received. Limit one (1) Sweepstakes Prize per person/household. Total ARV of Sweepstakes Prize is $4,607.48.
  • Celebrity Swag Bag Grab Prizes:
    • Prizes (100): The first 100 people to register for Swag Bag Grab on the Website as described in Section 3E above will be eligible to win one Cobra® Digital Personal Camcorder, 1 box of Pop Secret® popcorn product, one (1) Giant Popcorn Box, 3 boxes of Nestlé® candy and a Netflix subscription (includes: 2 month subscription, 1 DVD out at a time). Internet access and a payment method will be required to fulfill the Netflix portion of this prize. Two weeks prior to the end of Winner’s gift period, Winner will receive an email from Netflix indicating the day by which they need to cancel their subscription so as not to incur a charge. Otherwise, Winner’s payment method will automatically be billed for a continuing Netflix subscription. Netflix is a month-to-month membership that you can cancel at any time, and cancellation is effective immediately. No refunds or credits for partial monthly subscription periods. If a Winner is already a Netflix member, he/she can apply the value of $19.98 toward his/her existing Netflix monthly membership. An additional monthly fee applies for Blu-ray access. Visit www.netflix.com/gift for complete gift terms and conditions.
    • Odds of Winning: The odds of winning a Swag Bag Grab Prize depend upon number of respondents and speed of response. Limit one (1) Swag Bag Grab Prize per person/household. ARV of each Swag Bag Grab Prize is $184.20; Total ARV of all Swag Bag Grab Prizes is $18,420.00.