Mobil 1 Upgrade My Bike Contest

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How To Enter : To enter via the Internet, complete the electronic entry form during the Contest Period and no later than 11:59:59 p.m. ET on March 26, 2014, on Sponsor’s Website, located at Mobil1.us/upgrade. In addition to completing the entry form, you must also upload a video, or a photograph and an essay (up to 250 words), explaining why you deserve a motorcycle upgrade, along with which upgrade you are entering for your chance to win: (1) V-Twin or (2) Racing 4T.

Eligibility : The Contest is open to all legal residents of the 50 United States, the District of Columbia, the United States Virgin Islands, and Puerto Rico who have reached the age of majority in his or her state or territory of residence, are at least 18 years of age or older as of February 27, 2014, and are current registered motorcycle owners.

Timing : Mobil 1 “Upgrade My Bike” Contest (the “Contest”) begins at 12:00:01 a.m. Eastern Time (“ET”) on February 27, 2014 and ends at 11:59:59 p.m. ET on March 26, 2014 (“Contest Period”).

Limit : Only one (1) entry into the Contest per person, per mailing address or email address during the Contest Period regardless of the method of entry.

Prize (s) :

Two (2) Grand Prizes (One [1] Grand Prize winner per Category)—A V-Twin Package for the V-Twin Grand Prize winner and a Racing 4T Package for the Racing 4T Grand Prize winner. Each package includes expert consultation plus $5,000.00 to $8,000.00 in parts to put toward upgrade. Approximate retail value (ARV) of each Grand Prize is $15,000.00.

Four (4) Finalist Prizes (Two [2] Finalist winner per Category)—A Sponsor-specified, Mobil 1™–branded prize pack. ARV of each Finalist Prize is $300.00.

Fifty (50) Runner-Up prizes (Twenty-five [25] Runner-Up winners per Category)—A Daytona Bike Week T-shirt. ARV of each Runner-Up prize is $15.00.

Total ARV of all prizes : $31,950.00