HERSHEY’S KISSES Family Game Night Instant-Win Game

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How To Enter : Visit www.kissesenfamilia.com (the “Web site”) and click on the icon, banner or text link to access the Game page.

Eligibility : Game open only to legal residents of the United States residing in the 50 United States, District of Columbia and/or Puerto Rico, who are 18 years of age or older as of the date of entry.

Timing : BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON APRIL 25, 2011 AND ENDS AT 11:59:59 P.M. ET ON JUNE 5, 2011 (“GAME PERIOD”).

Limit : Limit one (1) Play and one entry per person/text message/mobile phone/e-mail address/address per day regardless of method of Play or entry.

Prize (s) :

One (1) Grand Prize. The Grand Prize consists of a $7,500 cash prize (awarded in the form of a check or wire transfer payable to winner) that can be used for the purchase of a home entertainment system. Approximate Retail Value (“ARV”): $7,500.00.

INSTANT WIN PRIZES: One Hundred (100) Instant-Win Prizes. Each Instant-Win Prize consists of a $100.00 Best Buy Gift Card. Gift Card subject to terms and conditions as stated by issuer. ARV: $100.00 each.

Total ARV of all prizes : $17,500.00