Eligibility : DORITOS Unlock Xbox Contest is open only to legal residents of any of the 50 United States and the District of Columbia who are 18 years of age or older time of entry.
Promotion Period : The DORITOS Unlock Xbox Contest consists of an initial Contest Entry Period and six (6) phases as outlined below:
| Phase | Brief Description | Timing |
| Contest Entry Period | Entrants register and submit their ideas for DORITOS® brand-inspired video games. | Begins at 12:00 p.m. Central Time (CT) on 8/31/09 and ends at 11:59 p.m. CT on 10/4/09 (“Contest Entry Period”). |
| Round 1 Contest Judging | Eligible submissions are judged. Ten (10) Quarter-Finalists are determined. | Announced on or about 10/26/09. |
| Round 2 Contest Judging | Ten (10) Quarter-Finalists make presentations to a panel of judges in Redmond, WA. Two (2) Quarter-Finalists are eliminated from the Contest. | Travel and begin preparation for presentation on or about 11/6/09. Presentation on or about 11/12/09. |
| Round 3 Contest Voting | The remaining (8) Quarter-Finalists’ ideas are posted on Web Site. America votes for their favorite game ideas. Three (3) Semi-Finalists are determined. | Begins at 12:00 p.m. CT on 11/29/09 and ends at 11:59 p.m. CT on 12/31/09. (“Round 3-Voting Period”). |
| Round 4 Contest Judging | Three (3) Semi-Finalists make presentations to gaming executive(s). Two (2) Finalists are determined. | Travel, preparation and presentation from approximately 1/7/10 through 1/21/10. |
| Game Development | Finalist Games are fully developed | January through October 2010 |
| Final Round Contest Voting | Finalist Games are available on Web Site to download and play. America votes for their favorite game to determine the Grand Prize Winner. | Begins at 12:00 p.m. CT on 10/25/10 and ends at 11:59 p.m. CT on 11/19/10 (“Final Round-Voting Period”). |
How To Enter : To enter the Contest, log on to www.unlockxbox.com (“Web Site”) during the Contest Entry Period, and click on the corresponding link to go to the Contest submission page. You should carefully review and consider the Creative Assignment (noted below in Rule 4) for the Contest to develop your idea. You must complete the following steps, in order:
- Before participating in the Contest and uploading your video, you must register by filling out the registration form, inputting the title of your game and identifying your game genre from the drop down list provided. The game genres include: Action, Shooter, Racing, Puzzle, Retro, Strategy, Role-Playing, Vehicle Simulation, Music/Rhythm and Sports. You must also input a written description of your game in 200 words or less. The Game Title, Written Description, and Game Genre is for convenience only and will not impact the judging process.
- Once registered, you must review these Official Rules and check the box indicating “I Accept the Official Contest Rules”.
- When you have successfully completed the registration information and accepted the rules, click “Submit” and follow the instructions to upload a video. Your Video should depict or describe your video game idea, and it: (i) must not exceed two (2) minutes in length; (ii) must not exceed 20 MB; and (iii) must be in one of the following formats: flv, wmv, avi, mov, mpg, mpeg, mp4, 3gp and 3gp2 (hereinafter referred to as “Video” or “Submission” or “Game Idea”).
Limit : You may enter as many as five (5) Submissions into the Contest.
Prize (s):
TOP 10 QUARTER-FINALIST PRIZES:
Each Top 10 Quarter-Finalist will receive $2,000.00 and a trip for himself/herself to Redmond, WA to prepare his/her Presentation for the Round 2 Contest Judging. Trip scheduled to occur between November 6, 2009 and November 13, 2009. Trip consists of round-trip coach air transportation (from gateway city nearest Quarter-Finalist’s U.S. home) for Quarter-Finalist to Redmond, WA and up to six (6) nights of standard hotel accommodations. Each Quarter-Finalist will also receive the following: One free year of Xbox LIVE Gold Membership, $500.00 in Microsoft Points, HD Zune, ten (10) Xbox games (of Sponsors’ choice, in Sponsors’ sole discretion), and a one-year supply of DORITOS® brand Tortilla Chips (awarded in the form of 52 free product coupons, each good for $3.99). Approximate Retail Value (“ARV”) of Quarter-Finalist Prize: Up to $5,357.50 each.
TOP 3 SEMI-FINALIST PRIZES:
Each Top 3 Semi-Finalist will receive $5,000.00 and a trip for himself/herself to one of three gaming studios to prepare for the Greenlight Presentation and a trip from the gaming studio location to Redmond, WA to present his/her Greenlight Presentation. Selection of gaming studio/location is at Sponsor’s sole discretion. Trips to gaming studio and Redmond, WA are scheduled to occur between January 7, 2010 and January 21, 2010 as determined by Sponsors, in Sponsors’ sole discretion. Trip consists of coach air transportation (from gateway city nearest Semi-Finalist’s U.S. home) for Semi-Finalist to the gaming studio location, then to Redmond, WA, and back to Semi-Finalist’s home; up to three (3) nights of standard hotel accommodations in gaming studio city and up to four (4) nights standard hotel accommodations in Redmond, WA. ARV of Semi-Finalist Prizes: Up to $7,500.00 each.
TWO (2) FINALIST PRIZES:
Each Finalist will receive a trip back to his/her respective Sponsor-chosen gaming studio to complete the Finalist Game production for the Final Round-Voting Period. Trip consists of round-trip coach air transportation (from gateway city nearest Finalist’s U.S. home) for Finalist to the Sponsor-chosen gaming studio and up to five (5) nights of standard hotel accommodations. Actual travel dates must be determined between gaming studio and Finalist. Trip must be completed by October 24, 2010. Each Top-2 Finalist will also receive a gaming system consisting of a TV, surround sound, gaming chair and custom-painted Xbox. Additionally, Finalist Game may be developed for possible distribution as an Xbox LIVE arcade game. ARV of Finalist Prizes: Up to $13,267.00 each.
ONE (1) GRAND PRIZE:
Grand Prize Winner will have the option to consult for the DORITOS® Brand team on an offsite, part-time, independent contractor basis on gaming projects to be determined by the parties for up to six (6) months at a total project fee of $50,000.00 (the “Consulting Opportunity”). The Consulting Opportunity is not intended to interfere with or substitute for Grand Prize winner’s current employment or educational obligations or opportunities and is not to be construed as an offer of employment by Frito-Lay. In the event that Grand Prize Winner is asked to travel to Frito-Lay Headquarters in Plano Texas as part of the Consulting Opportunity, Grand Prize Winner’s reasonable and necessary travel expenses will be reimbursed. ARV $50,000.00. Consulting Opportunity is subject to Grand Prize Winner entering into and complying with the terms of a Frito-Lay consulting contract, as well as a background check of Grand Prize Winner. The value of the Consulting Contract will not be awarded in the event Grand Prize Winner does not accept or perform the Consulting Opportunity.
Total ARV of all prizes:
$102,609
Winners : For the names of the Prize Recipients or Official Rules, send your request with a self-addressed, stamped envelope to be received by December 31, 2010 to: DORITOS brand Unlock Xbox 2 Contest (specify Winners’ List or Official Rules Request), P.O. Box 750235, El Paso, TX 88575-0235.
