Hill’s Get a Better Life Challenge

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Eligibility :
Hill’s Get a Better Life Challenge (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States who are at least eighteen (18) years old at the time of entry.

Timing :
The Hill’s Get a Better Life Challenge begins on January 21, 2009 and ends on December 31, 2009 (the “Promotion Entry Period”).

How to enter:
Visit Sponsor’s web site at www.petfit.com, click on the link to the 2009 Sweepstakes to access the “Get a Better Life Challenge” entry form, fully complete the entry form and attach (upload) to it two photos of your pet–one photo (Start) must be of your pet before beginning its weight loss program and a second photo (End) must be of your pet after reaching (or well on its way to reaching) its weight loss goal, then click on the “submit” button to submit your entry in the Sweepstakes;

Limit:
Only one (1) pet information and photos per entry allowed. Entrants may submit multiple entries [provided each submitted entry covers a different pet in entrant’s household than any previously submitted entry].

Prize (s):

Each winner will receive free Hill’s® Prescription Diet® pet food for one (1) year. Prize will be awarded in the form of coupons. Each winner whose entry is for a dog will receive twelve (12) coupons, each good for any bag (up to 18 lbs.) of any Hill’s Prescription Diet canine food. Each winner whose entry is for a cat will receive six (6) coupons, good for any bag (up to 10 lbs.) of any Hill’s Prescription Diet feline food. Coupons are based on the amount of food necessary to feed a 40-lb. dog or a 10-lb. cat in accordance with Hill’s feeding guidelines for one (1) year. ARV: $774.00/winner whose entry is for a dog; $322.00/winner whose entry is for a cat.

Total ARV of all prizes:
$77,400

Winners List:
Winner List requests will only be accepted between January 30, 2010 and May 4, 2010. For the Winner List, send an email with subject line: “Hill’s Get a Better Life Challenge, Winner List Request,” to: Datacore@datacoremarketing.com.