Tide – Dress To The Sevens Sweepstakes

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Eligibility :
This promotion is open only to residents of the 50 United States and Washington, DC, who are 18 years of age or older at time of entry. Employees of Procter & Gamble, its affiliates, subsidiaries, advertising, promotion and internet agencies and their immediate family members and/or those living in the same household of each are not eligible. All federal, state, and local laws and regulations apply. Void where prohibited by law.

Timing :
Beginning 12:00 PM Noon (ET) on 9/2/08 through 11:59:59 AM (ET) on 10/20/08 (“Promotion Period”).

How to enter:
Visit www.dresstothesevens.com and follow the on-screen instructions to complete the entry form and submit an entry into the Sweepstakes. Entries must be received by 11:59:59 AM (ET) each Monday during the Promotion Period to be eligible for that week’s Weekly Drawing, any subsequent Weekly Drawing(s) and the Grand Prize Drawing. (For example: Entries received from 12:00 PM Noon [ET] on 9/2/08 through 11:59:59 AM [ET] on 9/8/08, will be eligible for the first Weekly Drawing.) Entries must be received by 11:59:59 AM (ET) on 10/20/08 to be eligible for the last Weekly Drawing and the Grand Prize Drawing.

Limit:
Limit one entry per email address per day.

Prize (s):

50 prizes, with a total approximate retail value of $20,302.80 will be awarded as follows: (1) Grand Prize – A 3-day/2-night trip for 2 to NYC including round-trip coach air transportation, hotel accommodations (double occupancy), ground transportation from/to airport/hotel in NYC, a wardrobe makeover for winner (awarded in the form of a $3,000 check), a style consultation for winner with Tim Gunn (subject to availability) and a one-year supply of Tide (awarded in the form of 10 free product coupons, each redeemable for a bottle of liquid Tide that will wash 20-32 loads or a package of powder Tide that will wash 31-40 loads ($5,079.90; actual retail value of the prize will depend on winner’s point of departure/return). Winner and guest are solely responsible for all other expenses not specifically set forth herein, including but not limited to meals, additional transportation, souvenirs and other incidentals and items of a personal nature. Winner and guest must travel on same itinerary; WEEKLY PRIZES: (7) Prizes (1 per week) – An Electrolux washer and dryer, along with a one-year supply of Tide (one-year supply of Tide awarded in the form of 10 free product coupons, each redeemable for a bottle of liquid Tide that will wash 20-32 loads or a package of powder Tide that will wash 31-40 loads) ($1,778.90 per prize); (14) Prizes (2 per week) – a one-year supply of Tide (awarded in the form of 10 free product coupons, each redeemable for a bottle of liquid Tide that will wash 20-32 loads or a package of powder Tide that will wash 31-40 loads) ($79.90 per prize); (14) Prizes (2 per week) – A copy of “Tim Gunn: A Guide to Quality, Taste and Style (Tim Gunn’s Guide to Style)” ($18 ea.); (14) Prizes (2 per week) – A $100 Ann Taylor LOFT gift card. Limit one Weekly Prize per family/household.

Total ARV of all prizes:
$20,302.80